POLITENESS (rei-gi)
showing respect for others

COURAGE (yû-ki)
doing what is right

SINCERITY (Sei-Jitsu)
expressing oneself without disguising one's thought

HONOUR (mei-yo)
to be faithful to the word giving

MODESTY (ken-kyo)
talking about oneself without pride

RESPECT (son-kei)
instilling confidence

SELF-CONTROL (ji-sei)
remain silent when negative feelings arise

FRIENDSHIP (yû-jô)
the purest and strongest human feeling